Event Marketing Professional

Hello there!  I'm happy to meet you and am excited to tell you a little bit about myself.  I have so many crazy stories that I consider myself the Forrest Gump of the marketing world -  so much so that if you didn't know me you might think I was delusional.  Luckily, in some instances thanks to my iPhone I have photographic evidence!

Growing up as a 3rd generation Los Angeleno it was only natural that I would try my hand at the "I want to be a movie star" dream.  I had a great time and more awesome memories than I can count but (clearly) that didn't work out.  My next and actually successful plan was to work at an advertising agency (thank you Amanda Woodward and D&D on Melrose place) and this is where I got my start in the business.  

I was incredibly lucky to launch my career at McCann Erickson where I learned the deep, technical aspects of the business from core strategy development all the way through to on-air/print execution. I was taught by the best in the industry and learned the proper way to create ads.  From there I hopped over to the literal opposite business model where we operated on the "chaos is king and this is where the creativity flows" concept.  Our offices were adorned with street artist graffiti and each person was shoved into a workspace based on when you joined the agency with no rhyme or reason.  Unbelievably that 30 person, niche agency pitched and won a massive automotive account and we became a full-service 250 person agency in a matter of months.  This is where my love of the auto industry began.

My next move was to the oasis of advertising agencies, Team One, where the agency struck the perfect balance between exciting and polished and where I made connections with teammates who I still work with to this day. Through the people I worked with, I was able to launch an incredible freelance run taking on varied assignments and pushing my strategic and creative skill sets.  I have been so incredibly fortunate throughout my career to get to work with blue chip clients and insanely talented people and to branch out to the experiential marketing world which has even further enhanced my knowledge and ability to offer the entire gamut of advertising and marketing options.

I was happily riding high in the sweet spot of my career after more than 8 years at MC-2 Experience, so busy that I was regularly unsure which time zone I was in, when Covid hit.  I went from having multiple multi-million dollar projects and an entirely filled up 2020 calendar to screeching brakes and the world as I knew it coming to a grinding halt.  After a furlough and lay off of 85% of our agency, I found myself open to the next iteration of my career.  At first I was sure it would only be a minute then we would be back to "normal" then the reality of the situation sunk in.  After a brief moment of terror, I was reminded of the value I bring and how many different scenarios my experience translates into.  

A couple of excellent freelance opportunities put me front and center of virtual event production.  Learning new virtual platforms, directing and producing shows upwards of 10,000 people with attendees from all over the world was such a perfectly timed experience and has increased my portfolio of offerings. With live events back with a vengeance, I am happy to report that my dance card is full once again. Happily back in the live events world, I've never been so ecstatic to run around with a headset and experience the thrill and the satisfaction of an event well done.   

As I knew would be the case, it was only a matter of time before I would find my perfect fit. A role that genuinely appreciates all of the experiences I have had combined with my love of client services.  To be overly trite, everything happens for a reason and all of the knowledge I have accumulated over the years led me to a workplace of satisfaction, fulfillment and balance.  Surrounded once again by incredible talent coupled with the support and genuine desire to do what's right, I'm happily ensconced in my new role. I hope we get a chance to connect soon!